Rally Digest #23 (May 3, 2021)

Welcome to the Rally Digest, a weekly round-up of everything that’s happening around the Rally Network.

New Creator Coin Spotlight:

AwesomeJoey/$AWSM

Daily livestreamer that plays competitive multiplayer games and takes breaks in between to drum, make MS paint fan art and engage with his community. The goal is to create something Awesome.

Project News:

Community Fundraise/Forthcoming NFT Platform

On Wednesday, Rally announced several updates that signal the growth and trajectory of the project including:

• $57 million in funding for its community treasury through community approved sales of $RLY
• Top creators are driving more than $100k USD weekly into their creator coin economies powered by Rally.
• More than 1M USD in $RLY rewarded to Creators each week via Community Activity Rewards
• Forthcoming eco-friendly NFT platform
• Expanded community leadership: Bremner Morris (Patreon) as CMO/CRO, Michelle Vautier (Patreon, Facebook) as VP Payments & Platform Partnerships and Nick Millman (Twitter) as VP Creator Partnerships.

Read more here.

New Overview Tab for Creators To Showcase Coin Benefits

On Thursday, Rally updated creators’ coin pages to include a new “Overview” tab. Creators can now build out a menu of the different coin benefits and uses for coin holders and fans. Read more here

Thought Leadership:

Writer/historian Jason Steinhauer highlighted why he launched $JASON to support public historians and history communicators doing public-facing history work. Read the post here.

Rally in the News:

• Community fundraise announcement was covered by multiple outlets including Business Insider, TubeFilter, The Street, The Information, CoinTelegraph, CryptoNinjas and more

Industry News:

• The news and data source for social tokens, Forefront, unveiled a new community incentive scheme. Writers will get paid 400 $FF tokens for every piece that’s submitted; editors and referrers get paid too. The idea is to incentivize great writing on social tokens, DAOs and more. Forefront is also offering 4,500 $FF to the top submissions in a Creative Challenge that ends May 4. Submit anything, in any medium, about social tokens!
• Speaking of earning tokens by writing, Global Coin Research, a member of Seedclub’s second cohort, is doing something similar with its media mining program, which started a couple of weeks ago. Writers who publish research on the site get paid 250 $GCR from the initial token supply. Over time, writers will be funded directly by readers — a spin on the subscription model that’s taking the media world by storm. People seem to like the token: it’s already attracted over $350,000 in liquidity on Uniswap
• The Ethereum Name Service developer Makoto Inoue wrote an excellent guide to steering your social token through the choppy waters of layer one and two solutions. He scores each step of a token’s life-cycle by how much benefit it would accrue on a second layer. This is less useful for Rally creators, who already have a second layer on the Rally sidechain, but people with tokens residing on mainnet may want to understand the trade-offs at play.
• Macro guru and analyst Raoul Pal gave social tokens (and Rally!) a shout-out in his latest video talking about the advent of the “exponential age.” According to Pal, “community is going to be explosive,” he says. “People have no comprehension how large this is going to be,” he riffed.